Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

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Showcasing children’s ability to turn mundane moments into playful adventures, and providing inspiration to help parents to do the same as part of the LEGO Foundation’s #PlayPledge movement, It goes through the main products that were launched and some details about their launch. Like Lego City, Lego Star Wars.

The exhibition consists of a range of stunning 2D and 3D work in a variety of scales, from jewellery to sculpture, and the show includes both wall mounted and plinth based exhibits. In the lead up to its 90th Anniversary, the LEGO Group will be celebrating fan creativity and 90 years of LEGO play with a range of activities to help those of all ages experience the joy and benefits of play for themselves. These activities include: David Robertson is a Professor of Practice at the Wharton School where he teaches Innovation and Product Development in Wharton's undergraduate, MBA, and executive education programs. From 2002 through 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland's Institute for Management Development (IMD), which received the #1 worldwide ranking by the Financial Times for its executive education programs. At IMD he was Program Director for IMD's largest program, the Program for Executive Development, and co-Director of the Making Business Sense of IT program, a joint program between IMD and MIT Sloan. The tight link between autonomy and accountability reduces the need for motivation-sapping interventions from upper management." I never played with LEGO, and neither did my children. But hundreds of kids do, judging by the demand for books about LEGO at the library I work in. Inspired by an Australian librarian (and with a donation from a customer) we were able to buy some LEGO kits and pieces and now run LEGO holiday activities at the library - they are really popular.

Welcome to Brick by Brick Academy

You get to learn with our very own Dr. Gina Gomez de la Cuesta, Clinical Psychologist and author of the LEGO therapy manual and several research articles. To be very clear, this is first and foremost a business book, essentially a very long and in-depth case study. But for a LEGO fan, it's also a veritable goldmine of information and insight into how the company works. Robertson starts at the very beginning and covers the whole history of the company, focusing on the business aspect but giving some surprising details about the toys themselves. A lot of attention is paid to the late 1990s and early 2000s, when the company attempted to innovate to increase sales and almost went bankrupt instead. There is an interesting chapter on the future of LEGO where the author ponders how 3D printing, Minecraft and new internet tools might affect the long term future of LEGO as well. But most importantly, almost all children say playing as a family makes them happy (97%), helps them relax and takes their mind off school (95%) and is their favourite way to learn. This book is about the history of Lego and how they first became famous and successful, but it mostly is about the business decisions that lead to their near-collapse, and what the company did to turn itself around. This means this book has a lot of interesting parts about the company itself and the philosophy that drives it. It also has some long and astute observations about business decisions that are analyzed in how they can affect a company, and how they actually worked out for the company in question.

The opportunity for experiential learning- actually trying out some of the activities really helped to consolidate the learning for me”

It took the work of a group of talented analysts to convince them that while some of their recent business decisions were quite successful to say the least (Star Wars, Harry Potter, and Bionicle), altogether the company was losing money on developing and even selling their products. It's fine to experiment and diversify but behind the scenes, there's a management system that needs to keep its integrity." Family values have always been at the heart of the LEGO Group, which is still headquartered in Billund, Denmark, where Ole started making his first toys. To this day, it is still owned by Ole’s family with grandson Kjeld Kirk Kristiansen recently passing the helm to his own son, Thomas Kirk Kristiansen. Inviting LEGOLAND guests in select parks* to Play YOUR Way as they experience five different types of play activities and collect badges as they explore LEGOLAND, I just wanted to say how much I liked the training. The layout and interactivity of it was great, it was professional and well designed, and it was very interesting.”

Recreating iconic LEGO models to provide hours of fun and nostalgia for the family with the LEGO Classic 90 Years of Play with another celebratory set still to be revealed, I found myself pondering some of the topics that came up in both natural and more structured discussion even days later. I don't think I would have got the richness of this without the face to face course” Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques The author had hard time figuring out what book he was writing. Was it about the 7 Truths of Innovation in Chapter 1? Or was it about the wave of innovation the new CEO Plougmann brought to the company? Nope. Perhaps it was the Lego in danger of failing story in Chapter 3. Nope. Or the story of the new CEO building an Innovation Culture in Chapter 4? Nope. Perhaps it was about Binacle? Lego Universe? Lego Games? Your guess is as good as mine. In the late 1980s LEGO introduced a system so that designers could work out the Full Cost of Manufacturing or FCM and thus work out how much each kit would cost but during the late 1990s designers were allowed to untether themselves from this metric and by 2003 this problem became so serious that it threatened the autonomy of the company.The exhibition comes with a set of gallery interactives which include: a LEGO® wall, two build tables at different heights and stools, two quizzes on magnetic boards, a set of three magnetic jigsaws, a LEGO Memories activity on a magnetic board, a set of LEGO books for a reading area, two LEGO maze tilt tables and a mini-figure safari. 48kg of loose LEGO is also provided for the LEGO wall and build tables. It can also be used for LEGO workshops and activities organised by the hiring venue. There is also a large scale LEGO mosaic activity available to hire for the duration of the exhibition and there may also be the possibility of borrowing two LEGO character costumes. Good book that follows some key themes from the "The Toys That Made Us" television series episode on LEGO. Very lively and in-depth case studies with good anecdotes that help you put a name to the stories and specific LEGO innovation periods! Brilliant. First visit and will now visit regularly. Lego exhibition best day ever for a 7 year old.