100 Things Every Designer Needs to Know About People (Voices That Matter)

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For students working in other fields (like desktop publishing, architecture, or information design), the repeated suggestions about links, hypertext, navigation, and so forth can be a little annoying. These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

It seems to be a universal trait that we think about, remember, imagine, and recognize objects from this canonical perspective. The one thing I found cumbersome was that many URLs to resources were extremely long and complicated. Takeaway: Breaking the world down into repeating shapes that form patterns we recognize is how our brains process the world of objects. Susan explains a study (Ran Kivetz 2006 study ) where people were placed in two different coffee punch card completion scenarios. Well, you have to start with understanding why an object elicits a response and then remains with us – and to understand that, you need to figure out how people work.If you were to steer away from protocol and reply by saying something bizarre -“My auntie likes green! In my opinion it's one of the best books for understanding the psychological benefits behind the designing. Each of the 100 "pills" of knowledge is summarized in two to three pages with many illustrations to help the reader absorb the concept easily. The idea at play is that people recognize patterns in objects, and the recognition of those patterns is how we identify objects.

Even though it was written in a simple manner and it was easy to understand, I did not learn anything new. Actually all humans have the ability to figure most of the content of the book by themselves as they experience life and socialize.On every chance possible the author tries to extrapolate the article results often committing logical fallacies. Telling a story is an effective way of capturing your audience’s attention because a story has a chronological narrative that implies causation. Offering insights into human psychology on nearly every page, 100 Things is a book about human beings and the shared reasons why we do the things we do. On the Human Tech podcast we had a conversation with Todd Cherches about visual thinking, visual leadership and more. The beginning sets the scene by explaining the characters and situation; the middle provides obstacles for the characters and a means of resolution, and the end shows the climax and conclusion.