BrewDog Hazy Jane Guava New England IPA 4x330ml

Product Information

I poured it directly out of the refrigerator so it was still very cold. I think this added to the appealing flavor it had. While some beers are better closer to room temperature, most New England IPAs seem to be best cold. With a juicy, fruity and pillow soft mouthfeel, Hazy Jane is the super approachable IPA that even current non-IPA drinkers will fall in love with. Perfect Serve​ Being served with as much enthusiasm and passion that goes in to making it also helps deliver a great guest experience. Since the change was made, Hazy Jane has soared to become the UK’s fastest growing craft beer across off trade and up 300% across total trade in value [1]​.

BrewDog nailed it with Hazy Jane. This is exactly what I have come to expect from a New England IPA. But that’s a good thing as most people have been waiting in lines or trading to get this style of beer over the past few years. Most of you aren’t going to spend a good portion of your weekend hunting for beer. You may notice that they describe this beer as a Vermont style IPA. The New England IPA is still developing and there are lots of different names for it. Some call it a Northeast IPA as well.

Where To Buy

Any time there is a trend, I worry that everyone will jump on board. But this doesn’t mean the beer will be good; it just means they want to capitalize on the trend. Growing up is hard, but BrewDog makes it seem less hard. Now going through the peach fuzz phase, their Hazy Jane IPA sees great flavors on the other side of growth. As the can will tell you, there is ample amounts of pineapple and mango in the flavor. It has a juice like sweetness to it as well. For many, the sweetness can be a little strong in this style. Hazy Jane has a prominent sweet side to it. Perfect serve is the ultimate way to promote premium beer - it is vital in terms of value for money and justifying the higher price point. For Hazy Jane that’s using branded glassware and providing a great pour. This will help to elevate the experience for the guest and showcase the quality of the product. I am a huge fan of the New England IPA. They often make my list of The Best Craft Beer that I drink each month.

Also, my can reads 7.2% ABV which is _way_ above what's listed here. Can looks exactly as it does in the picture, though.

Initial Thoughts

I see no reason why the demand for New England IPAs will fade. But supply will increase as more and more breweries brew them.