Milani Highly Rated Anti-Gravity Mascara 11.5ml

Product Information

Infused with nourishing Castor Oil, the intensely pigmented formula applies seamlessly without clumping or smud. While I can't say my lashes seemed significantly more voluminous after use, they did look quite a bit longer. For more information on the privacy practices of Clinique (a trading name of Estée Lauder Cosmetics Limited) your rights and how to exercise these rights, please see our Privacy Policy.

As a brand we’re all about disrupting luxury beauty by bringing prestige quality products to market that are born inclusive, not exclusive," Elle Markus, Milani Senior Director of Brand Marketing and Communications, tells Byrdie. How To Use: For best results, Highly Rated Mascara may require initial priming on first use by pumping the brush into the vial to distribute the product evenly.

Holding the brush horizontally comb though lashes in an upward sweeping motion on top lashes and downward sweeping motion on bottom lashes. The flexible, molded hourglass shaped brush coats and grabs every lash for maximum impact every time. Hours later, my lashes still looked lifted, lengthened, and curled like I'd just applied a fresh coat. Formula matters, of course, but it's ultimately the brush that dictates the finish (volumizing, lengthening, etc. What they ended up with was worth their exhaustive efforts: a vegan, cruelty-free formula infused with nourishing castor oil.

Per Markus, the brand was most excited to see mascara-hopefuls have that "I didn’t know my lashes could get this insane volume, length, and lift” moment.Infused with nourishing Castor Oil, the intense black formula applies seamlessly without clumping or smudging for up to 24 hours of flawless wear. Each swipe coats your lashes—like, every single one of them—in jet black mascara that keeps things clean. With these goals in mind, developing the Anti-Gravity formula wasn't exactly easy—though it was well-worth the effort. Beauty Kick offers an extensive selection of cruelty-free, Vegan and organic up and coming brands to suit every beauty need.