Panasonic LUMIX H-FS35100E-K Micro Four Thirds 35-100 mm Telephoto Zoom Lens - Black

Product Information

The situation on the edge of the frame looks good - it is perhaps the most appropriate word because we cannot call it either bad or outstanding. This time the weakest result is observed at 63 mm where, at the maximum relative aperture, we get MTFs near 42 lpmm. It is practically our decency level limit and some people might consider such images as not sharp. Fortunately for the rest of focal lengths the performance is better. The tested lens reaches the peak of its possibilities by f/5.6 where, at all focal lengths, it keeps the results on a very good level of almost 60 lpmm. You can of course always start to carp that this level could have been a tad higher. On the other hand, though, higher results had only such outstanding lenses as the Olympus1.8/45 or the Olympus 1.8/75 – which are not only ‘primes’ but also they are noticeably faster so there is more room to fight aberrations of different kind. The reason for the simplicity of this approach is that the markup percentage is set according to what is common in the industry, habits of the company, or rules of thumb. Besides, the price depends only on the markup and the cost of the unit. It disregards any other factors, such as a shift in demand. Therefore, any change in the cost of the unit leads directly to a proportional shift in price.

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Lower markup ratios should be used for key-value products where consumers have a stronger price perception.Nevertheless, if you price you goods and services by applying a typical markup on unit costs, you can end up with an optimal price when competitors have similar costs and apply the same markup. Still, taking into consideration the behavior of consumers in a competitive market can help you to optimize the price of a product. In other words, linking markup to the price elasticity of the demand can make your price management more efficient. Besides, it is the marginal cost, the cost added by producing one additional unit of a product, which should be multiplied by the markup ration dependent on market behavior. The service member is missing in action or was captured in the line of duty by a hostile forcefor more than 90 days, or Longitude and Latitude are the two angles that define the precision location of a point on earth or the GPS coordinates. Longitude is the angular distance of a place east or west of the meridian at Greenwich, England, or west of the standard meridian of a celestial object. Latitude is the angular distance of a place north or south of the earth's equator. The degree of the angle is between -90° and 90°. longitude and latitude coordinates are usually expressed in degrees and minutes. Similarly as in the case of the 12-35 mm model you can notice that the Panasonic 35-100 mm can compete on an equal footing with the best “pancakes” and also it is almost as good as the best system fixed focus lenses. The only crisis you can find in its whole performance concerns the maximum relative aperture and the maximum focal length where the MTFs reach 50 lpmm. Still it is a level which allows you to take fully useful photos.