The Price of Football SECOND EDITION: Understanding Football Club Finance

Product Information

Dagenham are in their seventh year of their Daggers Against Racism external-link event, which promotes community cohesion and football access for all.

Kevin and Kieran find out why Sheffield Wednesday and Sutton United have been removed from Kieran's naughty step. Inflation, as measured by the Consumer Price Index, was -0.1% in September and has been almost flat since hitting a then-record low of 0.3% in January.Premier League clubs knew before they had even set their prices for this season that they would be due a substantial windfall from the new TV deal." Robert Elstone, Everton chief executive: " I think there is a great danger when you look at price lists and what is the highest and lowest price. The reality is that doesn't affect pricing across the board in the stadium. Therefore I would be asking clubs, 'are your fans happier today than they were five years ago with the experience that they get, the value for money that they feel they're getting?'" Crowds in the Football League increased by 136,000 last season. The Championship had a total audience of more than 9.1m fans, at an average of over 16,500 per match. Only the Premier League (13.9m), Germany's Bundesliga (13.1m) and Spain's La Liga (10m) can boast more fans through the turnstiles in Europe.

Kevin and Kieran take a detailed look at Manchester City's latest accounts, and discuss the news that the prize money for the Women's FA Cup has doubled. Any business that thinks it can simply rely upon the loyalty of its customers, regardless of how they treat them, in the end will fail. It's an absolute fact," he said.Queen's Park Rangers chief executive Philip Beard added: "Our pricing structure is very fair and I've never had any significant complaints from any fans." Dan Roan, BBC sports editor As it is, it will become a sport in which relatively well-off people will be able to go and watch it live and nobody else. That seems to me to be a tragic historic reverse." The Price of Football is in its fourth year and is the largest study of its kind in Britain, covering 176 clubs across 11 division in British football and 31 clubs from 10 different leagues in Europe. Shadow sports minister Clive Efford MP said the "inflation-busting" increases "just cannot be acceptable", while business leader Justin King, former chief executive of Sainsbury's, believes clubs need to ensure they are providing value for money to fans if they want to be sustainable.