Influence, New and Expanded: The Psychology of Persuasion

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The main thing though is the fascinating concepts explained in the book with principles which I think will be very useful for me in my life. However, unlike the previous Audible performance of the 2006 edition, (which has now disappeared from my Library so I'm not sure what it was actually released as an audiobook) this one is read by the author, which I think could be problematic for most listeners. You could say that it is even better if the person fallaciously believes they do know themselves and are confident in that understanding, these are even more gullible than the naiveté. Granted, I understand Cialdini is held in high regard for his analysis of "compliance professionals" but I found this book tedious, boring, and rife with self-reverance. This book has taught me a lot of principles that I will be personally using and also that I now know to avoid and recognize from other people.

When someone thanks you for a sizable favor you did him, instead of saying "it was nothing", say "listen, you'd do the same for me" to remind the person to reciprocate in the future. Registered office address: Unit 34 Vulcan House Business Centre, Vulcan Road, Leicester, Leicestershire, LE5 3EF.Cialdini sheds some light on these differences by pointing out some other areas where our thoughts don't match our actions, and explaining the unconscious shortcuts we use to help us function in our daily lives. Social proof is most powerful for those who feel unfamiliar or unsure in a specific situation and who, consequently, must look outside of themselves for evidence of how to best behave there. At Books2Door, we believe that reading is a fundamental skill that every child should have to help improve their vocabulary, grammar, and critical thinking skills.

The author must have read about the device of repetition just before writing this book and used the book for practice. During a California referendum on smoking in public places, a woman in LA was overheard saying: "It's a real tough decision. The book itself is worthy of five stars but the narration is perhaps the worst I’ve ever experienced in my life.

This is due to the contrast principle, which is that on spending a high amount of money on an expensive thing we are likely to spend money on something less expensive than the initial product but which is still expensive enough if compared to its alternatives in the market. Let's just say my expectations were exceeded and I will be giving this book multiple listens with my notepad. Even with modern psychology the average person understands so very little about themselves, their drives, why they do what they do, why they like what they like, that they are easily manipulated and exploited.

Cialdini, still a top consultant in this field, has a tiny disclaimer at the end of the book saying how he's aware that this knowledge could be misused, but doesn't go much further. I read recently that if you trace the locations (by location-aware cell phones) of a small population in an American city over a 6-month period, on average, the movement collapses into standard predator patterns. This book therefore is NOT one to be read by anyone intending to develop effective, long-term and ethical leadership skills, but IS still an extremely important general read for learning our innate automatic psychological triggers that can be used against us, and how we can recognise these triggers so that we can fight them. At times he sounded as if he just woke up and started reading while shaving and then to the kitchen making a fresh cup of brew.This book was particularly interesting to read immediately after Simon Sinek's 'Start With Why', in which is outlined the difference between tactics of inspirational leadership vs those of manipulative coercion. It was much easier for me to enjoy Cialdini's inflection and likable Midwestern accent once I switched to 1. For example, after the 1980 American Olympic hockey team victory over Russia's team, scalpers swarmed outside the hockey arena. It is not included in promotions available to our main range products, as stated in our terms of service.

This ‘shortcut’ of ours is exploited, almost everyday by people who are trying to sell us something.This book has a lot in common with Daniel Kahnemans’ “Thinking, fast and slow” which is one of my favorite books of all time. Through careful analysis and explanation he goes one by one over these techniques and how to counter them. And while this is working just fine most of the time, sometimes someone comes along who knows how these short-cuts work and tries to exploit them. A couple of those are well-known instances of people having done something that seems to be completely illogical at first. It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience.