LG OLED48C14LB 48 inch 4K UHD HDR Smart OLED TV (2021 Model) with Advanced α9 Gen4 AI processor, 4K SELF-LIT OLED, Dolby Vision IQ and Dolby Atmos, built-in Google Assistant and Alexa, Black

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Prices valid in stores (all including VAT) until close of business on 26th November 2023. (Some of these web prices are cheaper than in-store, so please mention that you've seen these offers online.) We have now started delivering right to your door! Alternatively you can collect free of charge from one of our 7 branches (see steps below) Using a huge database of over one million visual date points, AI Picture Pro uses deep-learning algorithms to recognise content, remove noise and optimise the picture. AI Sound Pro leans from more than 17 million audio data points, identifying voices, effects and frequencies. From here it optimises the sound by genre, giving a more natural sound quality. Weguarantee you won't find the OLED48C14LBcheaper then us here at Electronic World TV, the home of cheap TVs! Dolby Vision IQand Dolby Atmos finish off things perfectly with amazing room filling sound and amazing visuals to bring the cinema experience to your living room.

With over 40 years’ experience in high-end, digital audio, Meridian are one of the UK’s leading hi-fi companies. Pioneers in digital processing for speakers and lossless codec design, Meridian know more than most when it comes to digital music. Who better, then, to tune these LG TONE headphones to the highest standards – giving you premium sound across the board. IPX4 rated against sweat and rain, the LG TONE Free FA4 earphones are ideal for working out, jogging or simply for when you’re walking but caught out by a rain shower. Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee. That’s all controlled by the brains of the TV, the latest incarnation of LG's Alpha 9 processor, the quad-core Alpha 9 Gen 4. With this new birth comes a few picture and sound upgrades. Object Enhancement is now sophisticated enough to recognise whole bodies as well as faces, animals, cars and other things. Sound can now be upmixed to an Atmos-virtualised 5.1.2.Capable of automatically detecting and optimising the content you’re watching, LG’s powerful Alpha 9 Gen 4 processor is at the heart of making this TV a spectacular performer. Using AI technology, the picture and sound are optimised to best suit the genre – be it movies, sport, gaming or regular TV. The processor on this LG 48 inch TV also drives the brilliant AI Picture Pro and AI Sound Pro.

For ultimate detail, in all environments, this LG OLED features Dolby Vision IQ. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit. Please note: Failure to produce the card and relevant ID means we are unable to release goods on collection.

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It’s possible to get a more consistently impactful feel if you switch off the Dolby Atmos processing, and some more volume too, but the bass isn’t handled brilliantly and tends to muddy those clear waters that LG has worked hard to make pond weed-free this year.

One of the great reasons to buy an LG TV is that it comes with almost every feature available. In fact, pretty much the only compromise you have to make is that it doesn’t support Samsung’s HDR10+ standard. But, what with Dolby Vision still being the market leader in the dynamic HDR space, we don’t see that as much of a problem. There’s also Dolby Vision IQ, which you enable by turning on LG’s AI Brightness Setting while watching Dolby Vision content. This adjusts your screen’s output according to the ambient light in the room. Featuring dual, built-in microphones, these earphones offer superior voice clarity. Echo Cancellation and Noise Reduction technology further help in making yourself clearly heard and also in clearly hearing your caller. It’s equally impressive as we head inside Ego’s craft. The sculpted white curves of the egg-shaped vessel’s interior look wonderfully three-dimensional so long as you don’t get drunk on the punch power that’s available with the contrast enhancer. With Peak Brightness on High and the HDR Tone Mapping filter at work, the picture finds an excellent balance between dynamism and subtlety. If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.The best solution is, of course, to buy a soundbar or dedicated home cinema system. But you knew that, right? Verdict The audio performance of LG’s C-series has come on leaps and bounds over the last few years. Gone is the muddy fudge of rear-firing speakers in favour of a 2.2ch 40W set-up on the bottom edge of the TV. It’s a similar arrangement to the CX-range from 2020 but a different presentation. Clarity seems to be the watchword for this year and that feels like the right decision, even if that means sacrificing a sense of impact here and there. The Alpha 9 Gen 4 does a decent job of upscaling a film that can come across as quite noisy. The filters take care of the worst of that while leaving some impressive skin details in the close-ups. Tom Cruise’s battle-hardened Reacher is complete with pits and scars and everything you’d expect. LG’s powerful processing also helps in getting the very best from HDR10 material. Whether watching movies or gaming with HDR10 games, HDR10 Pro intensifies the regular HDR experience. HDR10 Pro automatically adjusts the brightness, enhancing colour and detail for a more vivid picture.

The LG OLED48C1 is a terrific all-round TV and one that’s easy to recommend to anybody. The Philips 48OLED806 might be better for pure cinematic performance but this LG is more usable and significantly easier to get the best out of. As well as the standard Immersive mode, there are three other sound settings to choose from. Bass boost provides extra depth and is ideal for boosting your music’s punch. Treble Boost is perfect for when you need more clarity, such as listening to dialogue or when you’re in noisy surroundings. For the most lifelike sound, select Natural for a flat response and to hear the music just as the artist intended.For gamers and fast action TV lovers there is the added addition of a 1ms response time coupled with HDMI 2.1 tech with 40-120Hz capabilitywhich means you will never miss a thing and theOLED48C14LBcan cope without any input lag! New this year is NVIDIA G-Sync and AMDFreesync with a detailed Game Optimizer to maximise your playing experience.