Joined in 2023 
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63 About this deal
We realised what a struggle bathtime can be – and that we were not alone in finding it difficult! We wanted to create a product that stopped parents struggling to safely lift their baby from the bath whilst also being ready with a warm towel – and also to stop parents getting soaked!” What sets Cuddledry apart from its competitors?
Since its launch in 2006, the Cuddledry baby towel has won over 50 awards, including best baby gift and best baby towel. Among the many awards, we are most proud of the ones voted for by parents - Cuddledry has won a mumsnet Gold consistenly every year for the last nine years. This towel has quite simply revolutionised bathtime, with thousands of parents, celebrities and healthcare workers telling us they don't know how they managed without it.
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Clever attach-and-release allows you to cocoon your baby safely and put them down still wrapped up.
The bamboo cotton towelling won't lose its softness after washing, so its ideal for delicate young skin. For those who want to play in comfort with their grandchildren, without their home looking like a creche, Totter + Tumble are for you! We especially love their new Collaboration Collection with Morris & Co.
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Quality – and care. The Cuddledry Handsfree baby bath towel has always been made to a very high standard with stringent testing, but also with great care and pride. We use materials and processes that are as sustainable and ethical as possible at every stage, and we use super soft, finest quality towelling so it is perfect for baby skin. The design of our handsfree towel has genuinely made life with a new baby easier for hundreds of thousands of parents – including our two layer towelling system which keeps babies properly warm and hence happier! A perfect gift for baby showers, newborns, or frazzled parents! Available with baby's name embroidered on hood - just choose 'personalised' option (please allow an additional 2 days for this option). Cuddledry towels allow parents and babies to enjoy the best bathtime possible. Designed perfectly for the job, Cuddledry towels are simple and safe to use, whilst also providing value for money as Cuddledry towels last for years, not a few short weeks when baby is tiny.
The best gift for baby showers, newborns, or frazzled parents! Available with baby's name embroidered on hood - just choose 'personalised' option (please allow an additional 2 days for this). Available with name embroidered on front edge - just choose 'personalised' option. Please allow an additional 2 days for this option.We had three offers of investment in total (one was not televised) – but we felt the percentages they were asking for were too high. It was very early on in our business journey but we were already selling through Mothercare and John Lewis were about to range our Cuddledry handsfree towels, so we felt we just didn’t want to give so much away. Who knows whether our journey would have been very different if we had said yes?! We were also both mums to tiny babies at the time (in fact Polly was heavily pregnant when we were filmed) and we were unsure how much control we would be prepared to give up – so I think we were both relieved by our decision.” Can you share any specific plans or developments for Cuddledry for the year ahead? Bundle Beds are ideal for those super special sleepovers! Each bundle has everything that you need for a brilliant night’s sleep – yes, it’s ALL included! As featured by Sophie Hinchcliffe (Mrs Hinch) who says ‘Cuddledry towels are the best invention’! A perfect gift for baby showers, newborns, or frazzled parents! Available with baby's name embroidered on hood - just choose 'personalised' option (please allow an additional 2 days for this option). Made with supersoft bamboo and cotton, with TWO layers of towelling so your baby is snug and warm. Beautifully boxed and luxurious quality. Cuddledry has been established for 15 years now – our brand is well known, trusted and genuinely loved by parents. Safe, simple and snug! Our towels and other goodies are known as being part of what you need for a new baby, or as wonderful gifts. Our marketing is strong and retailers benefit from that too – tons of fabulous influencers and celebs love their Cuddledry towels – Stacey Solomon, Mrs Hinch, Paloma Faith and many more.” Which baby/nursery products do you wish you’d invented – and why?
Our bamboo washcloths and natural sea sponge keep baby bathtime all natural and eco friendly. The washcloths are perfect for washing baby's face at bathtime or 'top and tail' wash time. The sponges are recommended as a gentle, natural way to wash your baby's body when in the bath. The Original Cuddledry bath towel has won dozens of awards for its simple but perfect design, including gold for Best Gift for newborns 9 years running. Cuddledry® baby bath towels make baby bathtimes safe and happy, providing parents with confidence to lift and cuddle baby dry, in your arms, in a safe and very natural way. The multi award winning Cuddledry baby bath towel - as seen on Dragons Den - makes baby bathtime safe and stress free with its clever apron design. No more struggling to hold a slippery wet baby as well as a towel- that battle every new parent faces!Launching with their now multi award-winning Cuddledry baby bath towel, the range now includes the Cuddledry towel in a variety of colourways, toddler and child bamboo dress-up towels, and a selection of cleverly designed accessories for bath, swim and travel. They told Nursery Online what prompted them to create their best-selling product and set up the business in the first place:
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