Nike: Better is Temporary

Product Information

In chapter 4, “Opening the Aperture,” Grawe explains the impacts and driving force behind Nike’s inclusive mission statement: “Bring Innovation and Inspiration to Every Athlete in the World.” Lastly in chapter 5, “Playground Earth,” Nike: Better Is Temporary offers a deeper insight into Nike’s sustainable efforts and initiatives that have produced Nike Air technology, Flyknit, Flyleather, Nike Grind, Space Hippie and Move to Zero products. Arranged in thematic chapters, the book begins with Breaking2, an introduction detailing Nike’s 2017 attempt to facilitate a sub-two-hour marathon, before going on to examine the company’s incredible heritage by focussing, variously on performance, brand expression, collaboration, inclusive design, and sustainability.​

The book’s title is drawn from a conversation with Nike’s Chief Design Officer, John Hoke, who explains, “I fundamentally believe that the central thesis of Nike is ‘The best is temporary at best.’” An anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike.”– Hypebeast Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike’s remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come. Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come. Specifications:

Summary

The way in which sporting achievement is transferred into innovative design is a key focus, of course, yet the book also details Nike’s all-embracing approach, with passages detailing its dedication to recycling and ecology, as well as its commitment to creating products for athletes of all abilities, cultures and creeds. The final chapter also chronicles the company’s ongoing attempts to reduce and remove harmful materials from its supply chain, and initiate closed-loop manufacturing processes — initiatives that have hastened innovations, such as Nike Air technology, Flyknit, Flyleather, Nike Grind and (more recently) Space Hippie and Move to Zero products.

Chapter 1, “The Voice of The Athlete,” looks into the companies collaborations with athletes that subsequently help further its development in research, innovation, and design. Chapter 2, “Design That Speaks,” examines Nike ad campaigns and brand designs to understand the way Nike talks to its customers to create a human experience, while chapter 3, “Dream With Us,” explores Nike’s commitment to collaboration. The book’s final chapter, “Playground Earth,” delves into sustainability at Nike — arguably the most important and ambitious goal on the company’s present and future strategy. It details Nike’s efforts to protect the future of sport through waste reduction and decreased water and energy use. Faster Stronger Higher! How shoe brands create innovative footwear technology: Sport Science for the next Super Athletes Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of SportsChapter 2, “Design That Speaks,” dissects a selection of iconic Nike ad campaigns and brand designs before examining how the company’s daring communications method increasingly informs its consumer experiences and community initiatives. The audit conclusively classifies storytelling and authentic human connections as central to Nike’s success equation. Written by Sam Grawe, the first-of-its-kind publication from the Swoosh spotlights a behind-the-scenes exploration into the sportswear giant’s internal design philosophy. Additionally, the book will include insider stories, previously unpublished designs, prototypes, and much more. Nike: Better is Temporaryalso showcases world-famous products, such as the Air Force 1, the Pegasus, the Air Max and the Cortez, alongside less familiar ones, including the revolutionary, ecologically focused Space Hippie collection; the Air Zoom UNVRS FlyEase, which features fold-down magnetized heel, to aid disabled wearers; and the CruzrOne shoe, for runners who like to go a little slower. Beginning with “ Breaking2,” an introduction detailing Nike’s 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike’s focus on performance, brand expression, collaboration, inclusive design, and sustainability.