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I think Hupu users are rational and have values in line with mine,” he says. “People are genuine when sharing their experiences and opinions.” A Hub for Straight Men img src="https://i3.hoopchina.com.cn/blogfile/201707/08/BbsImg149945098161049_125563375260957_4000x2596.jpg?x-oss-process=image/resize,w_600/format,webp/quality,Q_60" class="article-deposit-pic lazy css_inner_pic" /> img src="http://b1.hoopchina.com.cn/games/images/day.png?l=11" class="article-deposit-pic lazy css_inner_pic" />

img src="http://b1.hoopchina.com.cn/games/images/day.png?l=14" class="article-deposit-pic lazy css_inner_pic" /> Hupu is known as a ‘hub for straight men,’ not only because of its primary audience but also due to its general atmosphere. The app also offers community subgroups that zoom in on sports, film, TV, cars, and many other areas of interest. Arguably the most popular group, ‘ Pedestrian Street ,’ is where users discuss all kinds of life topics. In short, Hupu has created not only a sports forum but also a lifestyle community for its JRs. img src="http://b1.hoopchina.com.cn/games/images/day.png?l=15" class="article-deposit-pic lazy css_inner_pic" />

img src="http://b1.hoopchina.com.cn/games/images/day.png?l=17" class="article-deposit-pic lazy css_inner_pic" /> For me, Hupu is a rare place for pure fans slash nerds to gather in a less commercial atmosphere,” Li says.

Roy Li, a Shanghai-based software-as-a-service (SaaS) customer success manager, began to follow Hupu in 2015 just for NBA news. He remembers having to pass a test of 20 sports-related questions to sign up for an account. (New users are no longer required to pass a test; simply provide your ID info.) img src="http://b1.hoopchina.com.cn/games/images/day.png?l=12" class="article-deposit-pic lazy css_inner_pic" />According to Qianfan Analysys , 94% of Hupu users identify as male, and 67% are under the age of 29. Additionally, Hupu had the most active users among all Chinese sports apps as of November 2020. img src="http://b1.hoopchina.com.cn/games/images/day.png?l=7" class="article-deposit-pic lazy css_inner_pic" /> img src="http://b1.hoopchina.com.cn/games/images/day.png?l=20" class="article-deposit-pic lazy css_inner_pic" /> For Yang, Hupu is one of several apps he spends the most time on every day, and he identifies as a JR.

Since 2016, Hupu has hosted an annual goddess competition where users vote for the most popular and prettiest female celebrity, who is crowned the ‘goddess.’ The past six champions include Disney’s Mulan Liu Yifei and retired Hong Kong actress Chingmy Yau. img src="http://i3.hoopchina.com.cn/blogfile/201510/10/BbsImg144448310498189_500*490.jpg?x-oss-process=image/resize,w_600/format,webp/quality,Q_60" class="article-deposit-pic lazy css_inner_pic" /> img src="http://b1.hoopchina.com.cn/games/images/day.png?l=18" class="article-deposit-pic lazy css_inner_pic" /> img src="http://b1.hoopchina.com.cn/games/images/day.png?l=13" class="article-deposit-pic lazy css_inner_pic" />img src="https://i1.hoopchina.com.cn/blogfile/201705/15/BbsImg149485426887570_922x1344.jpg?x-oss-process=image/resize,w_600/format,webp/quality,Q_60" class="article-deposit-pic lazy css_inner_pic" /> The platform’s founder explained to Chinese tech media outlet 36Kr in 2020 that Hupu aims to provide a dedicated platform for men, as their voices are relatively weak on other traditional social media platforms such as Weibo and Douban.

But Hupu users aren’t always about flexing their muscles; some also share their vulnerable sides, especially after being cheated on by their partners. As much as Fan dislikes the topic, it makes for one of Hupu’s most popular. Basketball and soccer are Hupu’s core pillars and the reason for its decades-long popularity. However, the forum has also become a community for straight males to discuss issues beyond sports, such as relationships, gossip, and lifestyle-themed topics. Basketball Blog Turned Sports Forum The platform was established in 2004 and has become an all-around online sports forum covering most sports, including basketball, soccer, Formula 1, esports, and more. Maybe all straight men have a competitive streak in their bones. They like to compare and express their aesthetics and tastes,” said Shen Ruien, former head of Hupu’s community user growth, in a 2021 article . “You can think of Hupu as a barbecue stall or a college dorm where guys hang out after watching football.” img src="http://b1.hoopchina.com.cn/games/images/day.png?l=8" class="article-deposit-pic lazy css_inner_pic" />img src="http://b1.hoopchina.com.cn/games/images/day.png?l=4" class="article-deposit-pic lazy css_inner_pic" /> img src="http://b1.hoopchina.com.cn/games/images/day.png?l=3" class="article-deposit-pic lazy css_inner_pic" /> img src="https://i1.hoopchina.com.cn/blogfile/201707/08/BbsImg149945097023095_125563375260957_4000x2502.jpg?x-oss-process=image/resize,w_600/format,webp/quality,Q_60" class="article-deposit-pic lazy css_inner_pic" />