Personalised Prescription Gin Bottle Label Custom - Any Wording

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In this case, the product also created a link to irresponsible and immoderate consumption which was particularly concerning when the product was encouraging consumption based on health grounds. Caution must be exercised with tongue-in-cheek marketing so that it does not breach the Code.”

Additionally, the product implied a link between consumption and curing physical and mental ailments. On the front of the bottle it stated, “Possible side effects: May include extreme relaxation, giddiness and happiness.” Gifting company MixPixie has been forced to discontinue its ‘Prescription Gin’ brand after a complaint made by a member of the public was upheld by regulatory body the Portman Group. MixPixie will now work with an advisory service on designing a new label for its gin. In a unique partnership with Friary Drinks, one of the UK's leading Artisanal Spirit Producers, we are thrilled to be offer these personalised bottles of Friary Drinks' hand crafted, flavoured Gins. ABV 18% Vol in 200ml, 500ml and 700ml bottles.

All drinks are infused with a dry Gin, that has been crafted using traditional methods, and top quality botanicals. Nicola Williams, chair of the Independent Complaints Panel, said: “It is wholly irresponsible to present an alcoholic drink as prescription medication and suggest that consumption of it can cure mental and physical ailments. In this case, the product also created a link to irresponsible and immoderate consumption which was particularly concerning when the product was encouraging consumption based on health grounds. Caution must be exercised with tongue in cheek marketing so that it does not breach the Code”. suggest that the product has therapeutic qualities, can enhance mental or physical capabilities, or change mood or behaviour.” Industry watchdog the Portman Group received a complaint from a member of the public against Mixpixie’s Prescription Gin. It was upheld on two counts, with the gin found to be encouraging irresponsible and immoderate consumption, and implying it had therapeutic qualities. Raspberry Gin Liqueur, Golden Sparkly Spiced Gin Liqueur, Sloe Gin Liqueur and Rhubarb and Ginger Gin Liqueur

The Panel therefore concluded there was a clear suggestion that the product had therapeutic qualities, which breached Code rule 3.2(j). The company opened by stating that it appreciated the complainant’s misunderstandings, but that it disputed the points raised and wished to respond to the concerns. In response to the concern that the product breached Code rule 3.2(h), the company stated that it took its alcohol licences very seriously and that it found the suggestion it had broken this particular rule disappointing. The company provided a list of other companies selling alcoholic drinks with sparkles in. The company stated that it did not see how prescription gin which contained sparkles was any different to the products it had highlighted. Allergen Advice; All our products are vegetarian and vegan friendly, therefore diary free. Gluten free. In summary of the above, the Panel concluded that the product breached Code rules 3.2(f) and 3.2(j). The Panel also concluded that the product did not breach Code rules 3.1, 3.2(b), 3.2(h) or any other part of the Code. Action by company:There are four different categories of Gin styles and it all comes down to how they are produced. The styles are London Dry Gin, Distilled Gin, Genever and Sloe Gin (well technically Sloe Gin is a Liqueur). Our range covers products within all these categories. Despite the complaint being upheld on two counts, the Panel refused to condemn it on other alleged breaches of the Code, noting that: “The bottle referenced gin six times and the label clearly stated the alcoholic strength of the product. There was no evidence the product had an association with dangerous behaviour or a particular appeal to under-18s as the sparkles in the product were not the dominant feature, nor did the product have childish imagery, sweet flavours, contrast colours or a childish font.” Personalised gifting company Mixpixie has agreed to discontinue its Prescription Gin after a complaint was upheld over its medicine-inspired bottle design. The label for Prescription Gin featured a green pharmacy cross The company highlighted that the product clearly stated, “This product contains alcohol. By purchasing this product, you confirm that you are 18 years of age or over.”

The Panel then discussed whether the product suggested that it had therapeutic qualities, could enhance mental or physical capabilities, or change mood or behaviour. The Panel considered that the product was deliberately, and overtly, designed to look like a prescription medicine and that such medicines were synonymous with being used to cure and relieve physical and/or mental ailments. The Panel reiterated the points made during discussion under other Code rules and noted the usage of the exact replica of a pharmacy cross, small medicinal bottle shape and medicinal liquid colour which, when combined, suggested that the product had therapeutic qualities. The Panel also noted that the front of the bottle stated, “POSSIBLE SIDE EFFECTS: MAY INCLUDE EXTREME RELAXATION, GIDDINESS AND HAPPINESS.” The Panel considered that this directly suggested that the product could help a consumer to relax and that it would also result in happiness after consumption. The Panel considered that these phrases also suggested that the product had a therapeutic effect and that it could change someone’s mood. The Panel therefore concluded that the product breached rule 3.2(j). The Independent Complaints Panel (ICP) noted that the bottle was designed to look like prescription medicine due to the shape of the bottle, its name and the use of a green cross on the label, which was an exact copy of the UK’s pharmacy cross.Why not try..... our Raspberry Gin Liqueur as a delectable Raspberry Fizz. Simply add the raspberry gin liqueur to a glass of chilled Champagne or Prosecco topped with fresh raspberries for a real freshness. There's nothing better. NO – templates will not work in an App. Edit using the full Adobe Reader program on your laptop or computer only Mixpixie has agreed to discontinue the gin and will work with the Portman Group on designing a new label. Raspberry Gin Details: Our Raspberry Liqueur is soaked in alcohol for several weeks to increase the depth of flavour, colour and to intensify the aroma of the fruit.