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Energy drinks are usually marketed to young people and provide the health effects of caffeine. [10] Health experts agree that energy drinks which contain caffeine do improve alertness. [10] In 2018, the company launched Organics by Red Bull, a line of organic sodas with four flavours; bitter lemon, ginger ale, tonic water, and a new version of Red Bull Simply Cola. [70] Regulatory approval and legal status [ edit ]Kuehlwein, JP (December 2015). "Ueber-Brands and The Art of Myth-Making". Archived from the original on 2 August 2017.