Wella 12/11 Koleston Perfect ME+ 60 ml

Product Information

Coty Completes Merger with P&G Specialty Beauty Business". www.businesswire.com. 2016-10-03 . Retrieved 2020-10-23. Wella founded Making Waves in 2011 – a programme that teaches hairdressing and life skills to disadvantaged young people. The program started in Brazil and has since expanded to include Romania, Cambodia, and Vietnam and has trained over 44,800 people. [9] In 2014, Wella patented a new molecule called ME+. [10] This molecule is a substitute for PPD, also known as p-phenylenediamine, and PTD or para-toluenediamine which are present in most colouring products to fix the colour. PPD and PTD been known to cause mild to severe allergic reactions. [11] The ME+ molecule is used in the Wella Professionals colour brand Koleston Perfect Innosense, which was the first permanent colour product to be approved by the European Centre for Allergy Research Foundation (ECARF). As of 2019 the ME+ molecule is now used in the complete Wella Professionals Koleston Perfect line. In 1950, Wella introduced Koleston, the first hair balm designed to protect and nourish hair. In 1954, Hollywood icon Elizabeth Taylor appeared in Koleston advertising. Combine Koleston Perfect Deep Browns hair colour with Welloxon Perfect for outstanding results. Simple 1:1 mixing ratio. Apply the hair colouring mixture immediately with your chosen technique. We cannot guarantee accurate results with the use of any other developers. Regimen indications

Keep warm hair golden and cool tones shimmery with a mask that elevates radiance and strength. Lighter shades don't reflect the light as easily as brunettes, so a little extra help is sometimes needed. Our favourite for repairing shine and repairing hair is Fusion Intense Repair Mask; a creamy treatment that intensely conditions coloured hair in just five minutes. 3. Keep On Top Of Regrowth After World War II, the German Democratic Republic dismantled the Wella plant in Apolda as part of the reparations plan enacted by the Soviet Union. The plant in Rothenkirchen was expropriated and renamed VEB Londa, becoming communal state property under the Volkseigener Betrieb. The Ströher family and some members of staff decided to start the business again from scratch on a smaller scale in Hünfeld, Osthessen under the name Ondal GmbH. Production began again in 1946 with the new business being registered as Wella AG in 1950 with the central management of the company located in Darmstadt, Hessen in West Germany. Throughout the 50s and 60s the company followed an aggressive campaign in international markets within developing countries such as Chile, Brazil, the Asian and Pacific territories as well as various parts of Africa. After the reunification of Germany, in February 1990 the Rothenkirchen plant was reintegrated into Wella, forming a joint venture with Londa to produce and market hairdressing products throughout Europe. [5]Dermatologically tested**dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test Features and Benefits 5 Made with 100% recycled aluminum tube* and plastic cap** *95% post-consumer recycled aluminum and 5% post-industry recycled aluminum. **post-consumer recycled polypropylene Features and Benefits 6 Annie Young-Scrivner appointed as CEO of Wella Company". Premium Beauty News . Retrieved 2020-10-23.

Want blonde hair without the bleach? Enter the Koleston Perfect Special Blondes palette; a collection of high-lift colours that combine lightening and toning powers in a single step. With 11 permanent hair colour hues to choose – from golden to platinum blondes – the palette is perfectly varied, giving you access to a range of natural-looking blonde shades that work on all base hues. Josh Wood became a Global Wella Professionals Colour Ambassador in January 2008 and in 2010 took on the full-time role as Wella Professionals’ Global Creative Director of Colour. [8] Eugene Souleiman currently serves as Global Creative Director for Wella Professionals. [8] The No-Bleach Blonde techniques above are all part of the Signature Blondes collection, and they’re perfect for no-compromise clients who are reluctant to use bleach on their hair. However, a customer's lightening options don’t stop there if they’re looking to reduce damage. Signature Blondes also features services that make use of Wella BlondorPlex; a premium hair lightener-meets-bond strengthener, which we've infused with our WellaPlex No1 Bond Maker to reinforce internal hair bonds during the lifting process. In 2015, Coty announced that they would be buying 43 beauty brands from P&G for 12.5 Billion [12] and finished the merger in October 2016. [13] Bart Becht, former Coty Chairman and Chief Executive, [14] stated that the company would take over all of P&G's Wella management teams.For the ideal consistency and results, mix shades with Welloxon Perfect. Just make sure you change the mixing ratio from 1:1 (used for traditional Koleston Perfect shades) to 1:2. You can lift natural hair up to three levels lighter with a 9% developer, or achieve up to five levels of lift with a 12% developer. You're also able to combine mix tones with Special Blonde shades to create truly bespoke colours. Adding other blondes from the Koleston Perfect collection lets you counteract unwanted tones (like excess warmth) or achieve a more precise match for your client's hair goals. Coty Announces Strategic Transformation and Definitive Agreement with KKR on Wella". www.businesswire.com. 2020-06-01 . Retrieved 2020-10-23. In 1995, Wella re-launched the Koleston line as Koleston Perfect. The new product included natural ingredients including fruit wax. 2002 saw the launch of Wella TrendVision, an annual presentation of Wella's haute couture hair collections. The event is now known as the International TrendVision Award, or ITVA: a global hairdressing competition. [6]

AB, DD8, DD11, IV, KW1 KW14, PA21 PA40, PH17, PH26, PH30, PH35, PH37,PH39, PH41, PH49, PH50, KW15, KW16, KW17, ZE, HS, PA20, PA41, PA49, PA60, PA75, PA77, PA78, KA27, KA28, PH42, PH44, IV40

Darker regrowth is all the more visible against lighter shades, so remind your client how important it is to book in for regular colour touch-ups. While balayage can be low maintenance, maintaining blonde hair from root to tip – especially on brunette hair – means root coverage every 6-8 weeks is a must.

Deutsch, Claudia H. (2003-03-19). "P.&G. Is Acquiring Wella, German Hair Care Company (Published 2003)". The New York Times. ISSN 0362-4331 . Retrieved 2020-10-23. Wella was founded in 1880 by Franz Ströher, a hairdresser from Saxony, Eastern Germany. The company originally made tulles, the base used for making wigs. In 1890, he invented the Tullemoid Waterproof, a technique that allowed the scalp to breathe. In 1894, he opened his first factory in Rothenkirchen, Germany and his sons Karl and George Ströher joined the business soon after. Ultra-precision ME+ dye technology for true-to-tone color. For info on ME+ dye technology consult https://www.wella.com/professional/en-US/hair-color/koleston-perfect/koleston-perfect#/?_k=m0qia0 Features and Benefits 2 In 1924, the Ströhers registered the name Wella at the German patent office. As wigs and hairpieces fell out of fashion, the company turned to permanent wave products; the name Wella was taken from Dauer wellapparat, meaning "permanent wave device" in German. In 1927, they introduced the first perming appliance and supplied it to salons. In the 1930s Wella developed the first hair dryers with built-in motors and movable tubes that allowed head movement during the drying process. Also in the 1930s, Wella introduced Wella Junior, a portable perming machine.

When Should I Use a High Lift Hair Colour?

Made with 100% recycled aluminum tube* and plastic cap** *95% post-consumer recycled aluminum and 5% post-industry recycled aluminum. **post-consumer recycled polypropylene Features and Benefits 8/Result UK mainland only. Surcharges apply to the following locations The Channel Islands & Isles of Scilly Koleston Perfect is always mixed with Welloxon Perfect to achieve outstanding colour results. After Treatment: using PH optimizes care products will enable better colour retention. The perfect partners for Koleston Perfect is INVIGO brilliant shampoo and INVIGO Post colour treatment. Warnings Ensure intense and vibrant colour with the new Koleston Perfect Me+, Special blond 12-11. With over 120 shades in the range you are sure to be able to cater for every client and provide them with the hair colour of their dreams. The expert formula creates pure, balanced results with natural depth and shine every time. With the Koleston Perfect Me+ collection you can guarantee your clients up to 100% grey coverage to keep unwanted grey and white hairs at bay. Provide up to 5 levels of colour lift and give your clients that colour they have been longing for.