Bovril Beef Flavoured Drink - 450gm

Product Information

Wainwright, Martin. "Bovril drops the beef to go vegetarian". The Guardian . Retrieved 28 May 2018. In Malaysia they stir it into porridge and coffee Bovril is a British brand of beef extract which began in 1886. It has been exported to countries around the world for many years. As well as expatriates looking for a taste of home in countries like France and Spain, Bovril is extremely popular in Malaysia, Singapore and China where generations have grown up with this British drink. Bovril is derived from beef. When warmed and diluted with a bit of water, Bovril, or “beef soup,” is soothing and easy to digest when you may have lost appetite or have a weak stomach. Bovril holds the unusual distinction of having been advertised with a Pope. An advertising campaign of the early 20th century in Britain depicted Pope Leo XIII seated on his throne, bearing a mug of Bovril. The campaign slogan read: The Two Infallible Powers – The Pope & Bovril.

The product did however hit a few blips: Bovril had its own horse-meat scandals during the late 1800s, and in 1906 sales of Bovril dipped as result of public horror at the appalling human and animal conditions in the massive Chicago meat processing plants exposed by the publication of Upton Sinclair’s bestselling novel, The Jungle. More recently Bovril went beef-free for a period in response to concerns about BSE (mad cow disease). Thompson, William Phillips (1920). Handbook of patent law of all countries. London: Stevens. p. 42 . Retrieved 5 August 2009. One serving provides a fifth of the recommended daily allowance (RDA) of folic acid, a quarter of our riboflavin needs and 15 per cent of the niacin requirement. One serving provides a third of the Recommended Daily Allowance, and is rich in vitamins B12 and B6, which are essential for the formation of red blood cells.Bovril can be made into a drink (referred to in the UK as a " beef tea") by diluting with hot water or, less commonly, with milk. [1] It can be used as a flavouring for soups, broth, stews or porridge, or as a spread, especially on toast in a similar fashion to Marmite and Vegemite. [2] Etymology [ edit ] Copper alloy promotional medal or token for Bovril, c. 1866–1914 In 1994, enough Bovril drink was made to fill 90 million match day mugs. In the same year, Andy Cole became the highest ever Premiership scorer with 34 goals in a season for Manchester United. Food is the stuff of life: the fortunes made in food manufacturing rely on the creation of narratives that tap into our deepest hopes and fears. The story of Bovril as the ultimate processed beef-based food is an example of brilliant marketing and myth-making – one that famously brings together notions of Britishness and beefiness into a bulbous bottle with a chunky red lid. Salt, Flavour Enhancers (Monosodium Glutamate, Disodium Guanylate, Disodium Inosinate), Potato Starch, Sugar, Maltodextrin, Colour (Ammonia Caramel), Flavourings (contain Celery), Beef Broth (4%), Rapeseed Oil, Anti-Caking Agent (Silicon Dioxide), Yeast Extract, Acid (Lactic Acid), Spices (Pepper, Lovage Root), Acidity Regulator (Calcium Lactate) Nutritional Information

a b c Wong, Cecily; Thuras, Dylan (2021). Gastro obscura: a food adventurer's guide. New York: Workman Publishing Company. p.2. ISBN 9781523502196. Vivian, Evelyn Charles (1914). With the Royal army medical corps (R.A.M.C.) at the front. Hodder and Stoughton. p. 99. For an instant, warming, nourishing drink, simply put one heaped teaspoon (5g) of Instant Bovril Beef Flavoured Drink into a cup. Add 200ml (7floz) of hot water and stir until dissolved. In 1871, a Scot named John Lawson Johnston won a 'canned beef' contract to feed Napoleon's troops with his invention "Johnston's Fluid Beef", the original name for his famous Beef Extract. Renamed Bovril in 1886, the Great British drink we know and love was born.In the film In Which We Serve, the officers on the bridge are served "Bovril rather heavily laced with sherry" to warm them up, after being rescued during the Dunkirk evacuation of the British Expeditionary Force. [ citation needed]