PROPAGANDA

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To save the word “propaganda.” He believed it could still mean positive things, like educating people to wash their teeth daily. In the ethical sense, propaganda bears the same relation to education as to business or politics. It may be abused. It may be used to over-advertise an institution and to create in the public mind artificial values. There can be no absolute guarantee against its misuse. [1] I believe that competition in the future will not be only an advertising competition between individual products or between big associations, but that it will in addition be a competition of propaganda. [1] As civilization has become more complex, and as the need for invisible government has been increasingly demonstrated, the technical means have been invented and developed by which opinion may be regimented. [2]

Detailed, yet short. Enough detail for you to learn the best ideas from the book. Short enough to keep things fun and light!The Invisible Government: Propaganda makes life in a democratic society more organized and practical Bernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and political campaigns. The ideas of the new propaganda are predicated on sound psychology based on enlightened self-interest. Small groups of persons can, and do, make the rest of us think what they please about a given subject. But there are usually proponents and opponents of every propaganda, both of whom are equally eager to convince the majority. [1] sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.”Edward Bernays said there is an “invisible government” run by “invisible governors” which really hold the power in every democracy. They organize the “opinions of the masses” so that societies don’t break down into chaos. We always need to remember that what Bernays called “propaganda,” today we would simply call publicity or public relations. He didn’t connect the word with deceptive media, but any kind of communication that helps create understanding between the public and a business, politician, etc. Bernays once engineered a "pancake breakfast" with vaudevillians for Calvin Coolidge in what is widely considered one of the first overt publicity stunts for a US president. sectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. Donec aliquet. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam lacinia pulvinar tortor nec facilisis. Pellentesque dapibus efficitur laoreet. Nam risus ante, dapibus a molestie consequat, ultrices ac magna. Fusce dui lectus, congue vel laoreet ac, dictum vitae odio. D In the book, a character says “the whole aim of Newspeak is to narrow the range of thought” so that people literally don’t have the words to express ideas that go against the government. Like we can’t talk about “freedom” if we never learned the idea or the name for it. By controlling language, people in power could forcibly stop many of our mental clichés, even positive ones.

All these motives and group habits were put in concerted motion by the simple machinery of group leadership and authority. As if actuated by the pressure of a button, people began working for the client for the sake of the gratification obtained in the sculpture work itself.Bernays is not as infamous as our other quotable sources, but he should be. The nephew and student of Sigmund Freud, he combined the psychoanalytical expertise of his uncle with the psychology of crowds developed by Gustave Le Bon and Wilfred Trotter. When the term propaganda fell out of favor due to Fascist and Nazi use of it during the 1920s – 1940s, he coined the far-friendlier term “Public Relations.” Of course, changing the name to shake off negative connotations is itself a technique of propaganda. Of this change, he wrote: Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public’s consent to a program or goal. [2]