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October 2010 - The FanDEWmonium promotion is officially announced, and Diet Dew fans are encouraged to go online and to online and choose from various flavors which ones they would like to become the next permanent Diet flavor. From this, 8 semi-finalists were chosen: Diet Distortion, Diet Crave, Diet Flare, Diet Ultra Violet, Diet Typhoon, Diet White Out, Diet Voltage, and Diet Supernova. These flavors were taste-tested by Dew Labs members and tour attendees. Mountain Dew Zero Sugar is a modified version of the Original formula, containing zero sugar but retaining the same Citrus taste and yellow-green color as the Original Mountain Dew drink. It is a similar but separate drink from its two predecessors Sugar-Free Mountain Dew and Diet Mountain Dew. Unlike those two flavors, missing from its ingredients list is concentrated orange juice. Mountain Dew becomes available commercially. These are the first ACL (Applied Color Label) bottles of Mountain Dew, which read: "by Charlie, Jim and Bill." December 2013 - Taco Bell fountains begin carrying Diet Mountain Dew Baja Blast and Mountain Dew Sangrita Blast.
Mountain Dew No Sugar Citrus Blast Exhilarating Intensely
The Green Label Art promotion is launched, and limited-edition aluminum cans of Mountain Dew are release, featuring artwork by artistic fans. April 2022 - Flamin' Hot is released to retailers for a limited time. Its flavor was changed from its original DEW Store release. Ally Hartman becomes co-owner of the Tip Corporation along with four other men. He then sells the Mountain Dew brand to it. June 25, 2021 - Cake-Smash is announced as a giveaway prize for a contest where participants would share their failed party stories from 2020.
The cherry-flavored Mountain Dew Code Red joins the Mountain Dew line as the first flavor variant ever distributed nationally. April 5, 2022 - Game Fuel (Championship Citrus Cherry) is released for a limited time on the online DEW Store in collaboration with the YouTube streamer Dr. Disrespect. It is an altered version of the original Citrus Cherry with a "revamped" taste. Game Fuel (Tropical Smash) • Game Fuel (Arctic Burst) • Holiday Brew • VooDEW (2019) • Ice • Ice (Cherry) January 15, 2018 - Mountain Dew Ice is released as a new permanent, non-exclusive flavor to the Mountain Dew lineup. A few weeks later, it was promoted in a commercial during Super Bowl LIV that had a shade on a famous scene from the classic Warner Bros. Pictures horror film The Shining. It led to a massive boost in the popularity of Mountain Dew Zero Sugar.
Mountain Dew Timeline | Mountain Dew Wiki | Fandom Mountain Dew Timeline | Mountain Dew Wiki | Fandom
May 20, 2013 - The Iconic Summer promotion launches, where people take codes from specially marked Pepsi and Mountain Dew products to redeem them for "icons". August 31, 2023 - A Baja Blast gelato flavor is released at one Taco Bell location in California for a limited time (two weeks, or while supplies last). More information can be found here. October 31, 2020 - The mystery flavor of this year's VooDEW is revealed to be Fruit Candy Explosion. January 10, 2022 - The first new flavor of the Mountain Dew Energy line, Mountain Dew Energy (Cherry Lime Lift), is released. It replaced Berry Blitz, which was discontinued once Cherry Lime Lift released. May 3, 2013 - Rapper Lil Wayne is dropped from his endorsement deal with Mountain Dew due to performing a verse in a remix of Future's "Karate Chop" comparing a sexual act to the lynching of Emmett Till.
Regular: Mountain Dew Energy (Pomegranate Blue Burst) • Mountain Dew Energy (Strawberry Melon Spark) A Pepsi bottling plant in Fayetteville, North Carolina begins bottling Mountain Dew. This is the first time Pepsi notices Mountain Dew's potential. A man named Bill Bridgforth is made plant man-manager of Tri-City Beverage in Johnson City, Tennessee. He, along with Bill Jones (one of the Tip Corporation's co-owners) developed a new drink called Tri-City Lemonade. June 2010 - Mountain Dew Energy is released in the United Kingdom and Ireland, using a modified version of the original formula to meet their strict regulatory standards.
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