LG 43UP77006LB 43 inch 4K UHD HDR Smart LED TV (2021 Model) with Freeview Play, Prime Video, Netflix, Disney+, Google Assistant and Alexa compatible, Dark Iron Gray

Product Information

This screen has four times the number of pixels than Full HD TVs, delivering stunning realism, natural motion and incredible detail. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including HDR10 & HLG. As for the overall design and build quality, specific details are not provided, so it is difficult to comment on these aspects. However, LG is known for its reliable and durable products, so it can be expected that the LG 43UP77006LB television is constructed with premium materials to ensure longevity. Percentage luminance drop at 20 degree vertical angle from the centre of the screen with 100% white output

Sony has different menus and settings for its high-end and basic TVs but select Standard mode on either to set the brightness accurately. Max light output HDR (high dynamic range) while displaying a live scene and white square taking up 10% of the screen (measured in Nits)If you're getting poor picture when watching Freeview channels then it could be an issue with your aerial. If yours isn't good enough to receive a strong enough signal then you could get a choppy, blurry picture. This TV has the Google Assistant and Alexa built in, so you can get answers to questions while you're watching TV, and control compatible smart home devices.

The potential complexity is why we have our recommended TV settings. Our experts adjust the picture to make sure each TV looks its best when we test it, and you can use those settings, too. The LG 43UP77006LB television offers Intelligent Voice Recognition for easy control and navigation. With a display diagonal of 43 inches and 4K Ultra HD resolution of 3840 x 2160 pixels, it delivers sharp and detailed visuals. The television utilizes LED display technology for enhanced brightness and clarity. The screen shape is flat, providing a traditional viewing experience.Max light output HDR (high dynamic range) while displaying a live scene and white square taking up 60% of the screen (measured in Nits) There's a wealth of picture options to tweak your TV to make it look exactly how you want it to. Tinkering yourself can be time consuming, however, and some options won't make much sense unless your an expert.

And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands. Adjust the contrast – now find a bright scene and change the Contrast setting until the picture is bright enough to be comfortable to watch, but without looking ‘washed out’. With the inclusion of Intelligent Voice Recognition, users can conveniently control the television using their voice, making it easier to switch channels, adjust settings, or navigate the smart TV features. This feature adds convenience and accessibility to the overall user experience. TV screens are a magnet for dust, but don't squirt some polish and rub it down like you would a bookcase. The delicate glass needs special attention or you risk scratching or taking some of the protective coating off.Some areas of the UK don't get strong signal either, which could account for poor picture or some channels not being accessible. How to safely clean your TV screen Percentage luminance drop at 35 degree horizontal angle from the centre of the screen with 100% white output If you’re mad about movies, you’ll love Filmmaker Mode on this LG 43 inch TV. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

In the picture settings menu select Standard mode - this does a decent job of setting the brightness. Max light output HDR (high dynamic range) while displaying small white square taking up 60% of the screen (measured in Nits) Prices valid in stores (all including VAT) until close of business on 1st November 2023. (Some of these web prices are cheaper than in-store, so please mention that you've seen these offers online.)Find a compromise - continue to tweak the brightness and contrast while switching between the bright and dark scenes until both feel comfortable to the eye but there’s still detail in the shadows.