Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

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Marketing is just applied psychology. Those that are best at getting people to buy know the most about human nature. So what is it that they know that the rest of us don’t? It’s all about hitting the right triggers for people, which come from eight core desires, also known as the Life-Force 8 (LF8). These are wired into our brains and are what helped our ancestors survive. They are: This works for all kinds of people and products. If a person really wants to buy something, they’ll want as much of the specs as possible. And the better you provide this by really going deep on it, the better your chances of convincing them to buy. Short headlines enjoy a higher readership than long headlines. As headlines grow, readership shrinks.

The more you ask people to think, the more likely you’ll lose them. Rule of thumb: Express only one thought in a sentence, no more.Whatever it is, for me, this book is worth reading multiple times. Selling in the photos is another one, using captions and then putting a message underneath it. Protect loved ones – this is a big one for me now as a rather new daddy. We want to make sure that we take care of our wife and kids and our family. We want to be a provider and ensure that those we care about will live well in their own LF8. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. However...and there is a however, some of the methods he prescribes are quite crass and questionable. I'm all for simplicity in the message but a certain degree of elegance wouldn't hurt, I think.

Plenty of sound advice is given, though, and Whitman is likely right when he states that if you just follow these principles in your ads, you'll do better than if you hadn't... or, worse, if you had tried to be "clever" or funny in your ads. It seems much of the ad industry hasn't understood this, though -- I still see so many ads trying SO hard to be clever and funny, often inappropriately so. Many of these agencies should give themselves a "cleverectomy" and focus on clarity above all. A wise definition: "Advertising is business communication with the goal to increase sales by interesting people enough in a product or service that they ultimately trade their money for it." (p.184) If that results in a "boring" headline, so what? It'll likely convert better than the "clever" one. It's really not about being clever and/or funny, ad agencies. Habla de conceptos de mercadotecnia para convencer a la gente de comprar productos: técnicas asociativas y disociativas, anunciar mejor las ventajas de un producto. Pone como ejemplos las campañas publicitarias de diversos productos para analizar cómo llegar a las mentes de les consumidorxs y persuadirles con textos e imágenes adecuadas para que compren. I don't give it a 5 out of 5 because I'm not experienced at all in advertising and didn't read any more books on the subject. But I don't have any other concrete reason. Dr. Direct knows his shit. period. Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.Real business success happens when you match the right product with the type of people that really need it. If you’re selling chocolate pastries, for example, you probably won’t appeal to someone with the word “masterpiece in your title. They’re more likely to go for something that appeals to their identity as a chocoholic instead.