The Famous Grouse Smoky Black Blended Scotch Whisky, 70 cl

Product Information

The Famous Grouse label is a well-known and popular Scotch Whisky that you see in all the bars in Scotland and most liquor stores in America. Founded by Matthew Gloag and his son William Gloag they created The Famous Grouse in 1896 and have become a cornerstone of the scotch whisky industry in Scotland. John Brown established his Perth grocery business in 1800 before moving the premises to Atholl Street seven years later. It was his daughter, Margaret, who married Matthew Gloag. She took over the family business from her father in 1824 and ran it until Matthew took control a little over a decade later.

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The Famous Grouse was founded in 1896 by Matthew Gloag. Originally named The Grouse, this blended scotch whisky got it’s namesake from the popular bird in the Highlands region of Scotland, a grouse. Phillipa, Matthew’s daughter, painted a picture of a grouse that went on to become the label for The Famous Grouse Scotch Whisky. Over the past 5 years, his content at Immortal Wordsmith has helped thousands of readers gain new perspectives and discover interesting stories. William Gloag dies; his nephew, Matthew Gloag III, takes over the business. The Gloags register their first blended Scotch: the Brig o’ Perth

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Brown moves the shop to 22 Atholl Street; this becomes the headquarters for The Famous Grouse for 99 yearsJon holds several professional qualifications and is financially qualified in the UK. He left the humdrum world of financial advice to pursue a career in writing – his lifelong passion. He has partnered with local and global brands to help them grow their businesses and audiences through insightful and innovative content strategy. Taste: Again, you can tell there’s some smoke but it’s masked by sweeter, floral notes. A touch of water or ice helps dull those flavors, but it also removes some of the smoke. It was in fact Margaret who acquired a license to sell wine and spirits (and snuff) in 1831; Matthew didn’t join the business until 1835 when the name was changed to Matthew Gloag. Margaret died just five years later. The Famous Grouse blend is one of the top-selling brands globally, and as with many blends, it was conceived by a grocer and drinks merchant named Matthew Gloag. The Famous Grouse blend comprises whisky from various distilleries, including Macallan, Glenrothes and Highland Park.

The Famous Grouse - Edrington UK

Nose: There’s a little bit of smoke here, but more sweet and earthy. Pine needles along with citrus and peat are most prominent. It wasn’t until Matthew Gloag III inherited the business from William in 1896 that the company registered its first blended Scotch, the Brig o’ Perth. A year later, The Famous Grouse was released at the same time as The Grouse Brand. The distiller produces other expressions such as; Famous Grouse, Alpha Edition, Mellow Gold, Snow, 16-Year-Old Vic Lee, and a few other expressions. The Famous Grouse was also the official whiskey of the 2014 Commonwealth Games, and I will be reviewing a special edition of Grouse 1986 at the end of year. In 1870, following Matthew’s death, the company was sold to Highland Distillers (the same company that owns Macallan as of 1996). From there, the whisky has gained a much wider appeal, becoming the most popular whisky in Scotland in 1980 and being awarded a Royal Warrant in 1984.

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The label is straightforward: a large image of the eponymous grouse (unfortunately not the original artwork by Phillipa Gloag) is front and center with the legally required information about the spirit in the footer of the image. For those who might be considering trying a peated scotch whisky (or if you like your peated scotch on the milder side), this might be something to consider since the ice allows you to adjust how much peat you are getting to your specific taste. When US Prohibition came into force in January 1920, the Scotch world was dismayed. Economic depression, coupled with high taxation, had forced a high reliance on export markets. However, as was the case with a handful of other blenders, the company’s distribution to markets close to the United States such as Canada, Latin America and the West Indies suddenly shot up. If some shipments made their way into the States, then so be it. The bottle itself is slimmer and taller than the typical scotch whisky bottle, more like a vodka bottle than anything else. But while it may be a generic shape, the bottle itself is unique to the brand with some embossing about the brand’s history on the bottom.