Hisense 55E7HQTUK QLED Gaming Series 55-inch 4K UHD Dolby Vision HDR Smart TV with YouTube, Netflix, Disney + Freeview Play and Alexa Built-in, Bluetooth and WiFi, TUV Certificated (2022 NEW)

Product Information

Ultimately, there are far better TVs available for this sort of money, such as the Panasonic TX-58HX800, which give us very little reason to recommend this Hisense. Inside this set is a digital tuner, with the Freeview Play service built-in. As ever, it makes for a usable EPG and a decent set of catch-up services, however, the VIDAA U4 Smart TV operating system comes up short on apps. Netflix, Prime Video and YouTube are all present, but notable absentees include Now TV, BT Sport, Apple TV, Google Play Movies & TV and Disney+.

Hisense 55E77HQTUK QLED Gaming Series 55-inch 4K UHD Dolby Hisense 55E77HQTUK QLED Gaming Series 55-inch 4K UHD Dolby

Subtitles and audio description information displayed on electronic programme guide programme bannerThe images it produces are undeniably flat and rather two-dimensional, though - there’s little depth of field, even when one protagonist is standing at the near end of a tennis court (for example) while their opponent is at the other. Movies that include deep shots of landscape or what-have-you don’t get the depth of image you just know is available from other, more capable TVs. We watch Spider-man Homecoming on 4K Blu-ray, and even small movements are blurry. There’s smearing in action scenes, but the effect is actually worse during close-up shots. Slight movements of a head, the type of which are frequent in any film or TV show, cause this TV issues. It's a trait that was fairly common of cheaper LCD sets a few years ago, but that we haven't seen for quite a while. A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. Switch to standard-def content from the built-in tuner and the Hisense copes much better, largely because the higher frame rate of the signal requires less processing from the TV, and the motion smearing issue is almost gone.

Hisense 55E77HQTUK review - Which?

Watching the BBC news in Full HD, the close-ups of the in-studio correspondents are good, there’s reasonable upscaled skin detail and colour balance and vibrancy throughout the picture remains strong. Subtitles and audio description information displayed on electronic programme guide more info panel This cookie is set by Bazaarvoice. This is a session cookie used for internal Bazaarvoice web analytics to be correlated to the same user browsing session for interactions within a particular client domain. Of all the TV's sound modes, Theatre gives the best possible sense of space and, even if weightless and uninspiring, at least the dialogue and the rest of the audio is easy to hear. Verdict

Hisense E7HQ review

You can’t expect perfection from a 55-inchQLED TV costing less than four-figures - so let’s not all pretend to be aghast that the Hisense E7K Pro isn’t perfect. There’s some careful shading of these parts of the picture and some decent light and dark detail. The depth and solidity to the image is enhanced by the Dolby Vision Dark picture mode, which gives added subtlety to Dolby Vision content. From the dead-ahead, the Hisense E7K Pro is exactly what you want from a television: screen, and plenty of it. The bezels surrounding the screen are minimal - even the one across the bottom, which carries some branding and what passes for a design flourish at either end, is discreet. The feet that support it are simple boomerang numbers, but they raise the bottom of the screen to the extent that only the beefiest soundbars will get in the way. And they’re not so far apart that the Hisense needs an especially wide surface to stand on.

Hisense A7H - Hisense UK Hisense A7H - Hisense UK

ARRAffinity cookie is set by Azure app service, and allows the service to choose the right instance established by a user to deliver subsequent requests made by that user. Hisense makes use of a variety of different smart TV platforms, depending on the set you’re watching, including the third-party Roku and Android TV platforms. The U7QF, however, uses a proprietary OS called VIDAA U. On the plus side, however, it’s a well-specified television with a good smart TV interface, some very worthwhile gaming features, and a facility with on-screen motion that’s a match for televisions costing plenty more. Subtitle and audio description information spoken on the electronic programme guide more info panelMax light output HDR (high dynamic range) while displaying small white square taking up 10% of the screen (measured in Nits)

Hisense 55A6BGTUK (55 Inch) 4K UHD Smart TV, with Dolby Hisense 55A6BGTUK (55 Inch) 4K UHD Smart TV, with Dolby

The rest of the VIDAA U4 experience is basically fine, and if that sounds like damning with faint praise, then it probably is. It’s usable, responsive and pleasant looking but, as with many TV UIs, we aren't convinced that the content suggestions are all that helpful, particularly when they require subscriptions and rental fees to access them. We do, at least, like that the content is grouped by genre and that it’s made clear which service they’re on before you select them. Max light output HDR (high dynamic range) while displaying a live scene and white square taking up 60% of the screen (measured in Nits)

A razor-sharp 4K TV, with only a few problems

Along with HDR 10+ and Dolby Vision, the Hisense 55U7QFTUK is Dolby Atmos-enabled, but the modest two 10W speaker arrangement doesn’t do much to create a sense of space to the sound. Watching the Kiln prison break scene in Guardians Of The Galaxy Vol.2, the flying machine gun drones all sound far too close to the panel itself to add much excitement. It has a strong feature set and performs fairly well in some aspects, but the smeary motion undoes a lot of the good work the set does elsewhere. Unfortunately, there’s also a loss in terms of colour depth and accuracy. The crash scene on Xandar at the end of the film is a good place to spot this. The three way close-ups between the blue-faced Yondu, green-skinned Gamora and Peter Quill’s human complexion are off the mark. The balance between them is even but each feels slightly off the hue that they should be. This cookie is set by the Bazaarvoice. The cookie allows internal Bazaarvoice web analytics to be correlated to the same user for interactions across the Bazaarvoice network.