Beano The Ultimate Guide: A fully illustrated, official new book, new for 2023 to celebrate Beano’s 85th anniversary. The perfect gift for Beano fans ... aged 8, 9, 10, and 11! (Beano Non-fiction)

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The comic cover showcases King Charles wondering if he’s the monarch in Beanotown, as Queen Camilla happily informs him that kids rule in the iconic fictional town. To celebrate its 85th birthday, Beano has published a collectable anniversary edition, packed with the nation’s favourite celebrities, as chosen by children. We and our partners use technologies, such as cookies, and collect browsing data to give you the best online experience and to personalise the content and advertising shown to you. Sanrio is launching an epic celebration for the upcoming 50th anniversary of the iconic Hello Kitty.

We've made some important changes to our Privacy and Cookies Policy and we want you to know what this means for you and your data. As part of the celebrations, the brand is also delighted to launch Beano: The Outdoor Game, in partnership with the Outdoor Gaming Company. Dennis’ 70th anniversary in 2021 was a huge success and the nation celebrated in style with a range of fabulous products and events.Now the world’s longest-running weekly comic, Beano has recently reported its fifth year of consecutive sales growth.

Since its creation, it has created a number of household children’s characters, most notably Dennis the Menace and his dog Gnasher. Speaking to BBC Radio Scotland, Stirling cheekily suggested that Sir Mick Jagger, who like the Beano also celebrates a big birthday this week - 80 - must be a reader of the publication as his band the Rolling Stones are still young at heart. The double-page front cover features celebrities voted for by kids, racing to the summit of Mount Beano. It has been created by ­children, who told in their own words and pictures why it is great to be a kid in 2023. The pair were also picked as the celebrities kids would most like to be best friends with, followed by Spider-Man actor Tom Holland, Manchester City player Phil Foden and Styles.Today, the nation’s longest-running comic is celebrating its milestone birthday with a collectible front cover and comic strip. Talking of the momentous year, Vanessa Andreis, Franchise Planning and Partnerships Director, commented, “2023 is going to be Beano’s biggest year yet! A graduate of the University of Edinburgh with a degree in English literature and history, she’s particularly interested in photography, publications and type design.